Katie Dill, Head of Design

David Singleton, Chief Technology Officer, at Stripe

Notes

• Design and Engineering need to be closely intertwined for there to be excellence in user experience.
• Understanding the complications of the UX
• A product feeling powerful and intuitive
• Building for the users / a real user problem
• Subject matter expertise in craft, in user
• Everyone is talking to users a lot and seeing themes across their needs
• Thinking through drudgery
• Operating principles
  • Meticulous in craft
  • Building incrementally
  • Friction logging, going through specific flows and identifying suboptimal experiences in the user journey. Think from the perspective of the user.
• Finding value in the “boring” or “complex” problems
• Observed online checkout flows
• Tight feedback loops
• Seams between the products
• Tons of testing and iteration internally, with users
• AI: helping with scale, heping with creativity
• Tons of collaboration and communication — giving visibility into what problems and priorities exist at the company