recommended method to transform your personal business model into a request/call for action (Business Model You Cheatsheet)
The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
“If your first-choice reader turns you down, don’t give up completely. Write him a thank-you note in which you reiterate your respect and regret at his decision—and attach a copy of your One-Page Proposal. Express your willingness to meet at another time to discuss the project should his feelings change.” (location 1,370)